Petason d.o.o. was founded by veterinarian Dr. Zdravko Plazonić in 1991. At its beginnings the company’s primary business activities focused on the breeding and sale of live pigs and chickens on farms in the area around Split.
Over time, the company expanded the range of its activities to include the production, processing, packaging and distribution of fresh pork, veal and beef. A clear indicator of Petason’s growth ambitions was its acquisition of Mesopromet d.o.o. in 2004, one of the largest industrial meat processors in the former Yugoslavia. Along with complete renovation and expansion of fresh meat production facilities, Petason expanded its business scope from covering Split and its surrounding areas to include Dalmatia and other regions of Croatia.
The following years we embarked on a period of growth and development in all areas of the company, with major investments aimed at strengthening market competitiveness and a heavy emphasis on ensuring product quality and safety. The company introduced the HACCP standard in 2006, ISO 9001: 2008 standard in 2012 which was also recertified to the latest quality management standard – ISO 9001:2015, FSSC 22000: 2010 standard in 2013, all in a committed effort to meet the high regulatory requirements for food safety.
By the end of 2016, Petason opened a new state of the art manufacturing facility for the production of permanent and semi-finished products to diversify its assortment by offering customers a full list of smoked meat products under the BOKUN GUŠTA brand, translated to mean “A Little Piece of Pleasure”.
In 2018, Petason partnered with the Baby Beef Association to promote Croatia’s local heritage food, by offering high quality beef from cattle grown on Croatian farms with food from Croatian fields.